Google to Penalize Overly Optimized Sites

Google plans to penalize ‘overly optimized’ sites

Google is planning to penalize sites that overuse search-engine-optimization techniques, according to a report.

Barry Schwartz over at Search Engine Land has posted an audio clip from a panel discussion at the recent South by Southwest confab, in which Google engineer Matt Cutts discusses the plans.

In search results, Google wants to “level the playing field” regarding “all those people doing, for lack of a better word, over optimization or overly SEO–versus those making great content and great sites,” Schwartz quotes Cutts as saying, in a rough transcription.

“We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect,” the transcript continues.

Schwartz reports that the changes will begin affecting search results “in the upcoming month or next few weeks,” though he adds that Google had no official comment on the matter.

6 Million Orders per Second on a Single Thread

The LMAX Architecture

LMAX is a new retail financial trading platform. As a result it has to process many trades with low latency. The system is built on the JVM platform and centers on a Business Logic Processor that can handle 6 million orders per second on a single thread. The Business Logic Processor runs entirely in-memory using event sourcing. The Business Logic Processor is surrounded by Disruptors – a concurrency component that implements a network of queues that operate without needing locks. During the design process the team concluded that recent directions in high-performance concurrency models using queues are fundamentally at odds with modern CPU design.

The motivation for developing this technology was to facilitate betting on sporting events…

Something I used to do

Actual screenshots of software I’ve had a hand in creating:

ship handling simulator feedback system

Feedback system – used in the operation of ship handling simulators

ship handling simulator feedback system

The above feedback system used in a classroom setting

ship handling simulator feedback system

Simulated ship controls and navigational aids

I supervised the installation of a ship handling simulator at the Indian Navy’s Navigation and Direction school in Kochi, India