To prevent your paginated tumblr content from being indexed by search engines, add the following to your tumblr’s HTML:
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| /* Add the following to the <head> section (go to Settings -> Edit Theme -> Edit HTML */ | |
| {block:Pagination} | |
| {block:PreviousPage} | |
| <meta name="robots" content="noindex,follow" /> | |
| {/block:PreviousPage} | |
| {/block:Pagination} |